New Pull ups advert

To view this content we will need your consent to set third party cookies.

For more detailed information, see our cookies page.

			Accept third party cookies

Cute advert which I saw a few times on TV, I’m a little confused why they are marketing and making pull ups for 9 month old babies as it seems. It just seems too early in my opinion.

What are your thoughts on this advert?

Blurring the lines between nappies and training pants, as other manufacturers have been doing for a while now.

It used to be so simple:

Nappy = plastic backed tape on.

Training pants = cloth backed pull on.

It used to be possible to “sell” the training pant to the child on the basis that it was definitely not a nappy and it didn’t look or feel like a nappy.

Now there’s no real difference.

1 Like

If you ask me, it seems like hapless parent will be buying expensive nappies which only have about 24 pull ups vs a pack of pampers which have 30 nappies in them just because the baby is now “a stand up kid”! Which means “no more nappies, I’m a stand up kid!” A baby who can barely walk and can just about stand up (9-12 months) is not a kid last time I checked! It seems now like. children grow up even faster than before! (I was in pampers until I was 5 years old only to keep wetting myself throughout childhood and need to go to the toilet every half an hour- 2 hours if I’m lucky! (Just ranting, sorry!) if you want proof of kids growing up too fast just look at 7 year old girls with their own iPhones and dressing like teenagers!

Also what pees me off is the pampers size 7 and 8 which is literally the same size and absorbency of a size 6! The pampers size 7-8 both have a picture of a 3-5 year old child rather than a toddler and then you still fit a 2 year old child in a size 8 nappy, that’s false advertising! But at least the absorbency is brill! I only wanted to try a “real” nappy which has better chance of fitting me and absorbing well, plus I have to admit, they look cute!

1 Like

I see your point, but I’ll raise you a perspective. Confusing the kid isn’t what these are for. Neither is training them. It’s about the fact that once a baby can crawl, stand, or walk, lying down for a change sucks for them, and they scream, and cry, and wiggle.

Before she died, Magda Gerber, and her mentor, Dr. Emmy Pickler, used to advocate standing changes, out of respect for what the child could do, without pushing for something the child wasn’t ready to do.

It’s actually a lot easier to find a developmentally appropriate diaper with cloth. Side snaps used to be all the rage, and some side snap diapers are still around, but with so many parents having been in sposies as babies, they think cloth for their kids needs to look like a cloth version of a sposie. Too bad most sposies are only designed for laying like a lump, through the sitting stage. Glad to see not anymore.

I think the pampers nappy/diaper pants are fine though but when I think of pull ups especially with Disney characters on by a company that specialises in potty training, I think that they are making potty training pants for 9 month old babies who don’t even have the potty signal yet and if they do don’t understand what it’s for since they have hardly any language understanding!

As for the pampers nappy pants, I’ve seen adverts targeting them for parents whose babies wriggle during nappy changes and one recently for nappy pants featuring a mother putting her baby to sleep and the advert mentions that after the nighttime feeding, the baby’s stomach expands and tapes nappies become loose whereas the nappy pants stay put.

Babies are born with the signals. They know, “Hey, this stings!”

They cry, or especially stop nursing and cry. Could you keep drinking if you had the pee sting?

The thing is, grown-ups don’t realize they are signaling, and at birth, they need a ton of help to go potty, more help than most parents are comfortable giving. So, not having been responded to for signaling the need, they stop signaling, and the muscles weaken, only to need to be redeveloped when parents dang well decide! Babies also understand far more language than they’re given credit for. They initially understand more than they can speak. Nine months olds who can hear, if communicated with in exact signed, in my case, American English, will eventually babysign poop, pee, and change, well before they can speak it, and Deaf babies, communicated with in proper ASL, will babysign the same 3 words, so they do know.

Rather it’s Pull-Ups Explorers, or Huggies slip on diapers, it’s still Huggies. Are we sure they aren’t rebranding? Surely to God these are diapers, that just happen to pull up.

I don’t care when you train. I care how kindy and intelligently you train! If you do choose Elimination Communication, understand that traditional angry punishment based training doesn’t go near it! If that baby misses the potty, it’s your fault as the parent!

1 Like

The new pull-ups from 9 months have different stages, so one stage is being able to walk and then the next moving around and exploring more and climbing. The final stage is the training pants. Thing is though to an infant they’re not gonna realise the difference between a nappy and a pull-up as they both do the same thing. Plus if they’re wearing one from 9 months when they start training surely they’d be a bit confused as to why they now have to take them off to relieve themselves. Personally I’d stick to nappies until they’re ready to train.

In adult products, the main drawbacks of pull-ups are not having the security of fit that you can get with a taped nappy, and also the narrower crotch giving less absorbent material where you need it. I don’t know if the same applies to these products for those of a standard nappy-wearing age, but you’d have thought they would have the same sort of issues.

Perhaps but one thing I’ve noticed in pull ups and from parents comments about pull ups is that the standing leak guards are poor and their child has frequent leaks, I guess though, it’s all about getting the right product.

I mean I’ve just changed out of a drynite where sometimes the issue can lie and I’ve not had a leak

Adult pull-ups have the same issue, I mean there’s just not as much room for decent sized leak guards.

Do you think that goodnights have the same issue like toddler pull ups?

I died when I bought easyups with the 360 fit (could no longer fit) I really hope this 360 fit thing doesnt take over the entire baby dip/pullup market or I’ll never fit them again lol (with extra tabs and convertups anything was possible)

This push toward standing diaper changes is all about making diapers less disruptive for children so they’ll have one less incentive to potty-train, or that’s my read of it. I mean, you have to assume that they’re doing it for money, so… :person_shrugging:

Maria Montessori, dead since May 6th, 1952, would disagree with you, as would Magda Gerber, dead since April 27th, 2007. A child who can stand, should, for the sake of dignity and respect of mobility, decreased interruption of the child’s work flow, a chance to participate in his or her own care, which is another job to do, so he or she isn’t as upset about the interpretation of the previous work, increased awareness of what’s happening, equating the change with the toilet, because that’s where these changes happen. :rolling_eyes:You know, private places? Where people got the notion it was okay to change a baby in front of darn near everybody, I haven’t a clue!:rolling_eyes: Would you wa–. . . Wait, I’m here. Don’t answer that, :rofl: It’s also a chance to instill protective behavior in the baby. No, it’s not okay for someone bigger than you to render you artificially immobile, where you can neither help out, nor really see what’s going on! Think about it. Would that be okay any other time? But somehow, when we’re changing, or sometimes even dressing a baby, we forget how mobile they are, or perhaps we know, and don’t like it. Here’s the thing. They like to help us! Maybe if we asked them to, we’d like them moving more! Gosh, we’re silly.

I see your point, and raise you a question. Yes, they are doing it for money, but what makes them think a pull-up for a standing baby is going to make them money? Who are they marketing to? I bet it’s cloth-aprehensive Montessori, Resources for Infant Educarers, Elimination Communicating, Attachment Parenting, or other kind, respectful, mindful parenting, parents.

1 Like

I’m not sure I follow. Are you saying that standing changes are more disruptive, or that disruption doesn’t incentivize training, or…? (Sorry.)

Mention of changing in the bathroom is interesting, though. At least around one’s home, I’d expect most diaper changes to happen in a child’s bedroom. The bathroom diaper change is usually and out-and-about thing, or was for us. I wouldn’t have expected either of our kids to associate diaper changes with the bathroom.

Well, my conspiracy theory was simply: One less downside from a baby’s perspective = less incentive to train = more time in diapers = more diapers sold = more money.

Or something like that.

It’s long been suggested that trim-fitting, super-absorbent disposables have contributed to delays in potty training because they’ve made wearing a diaper much more comfortable than it used to be. Making diaper changes an anytime, anywhere, minimum disruption thing sorta fits right in there, no?

I don’t find it at all appealing from a caregiver perspective, though. If I’m about to take off a child’s (or anybody’s) diaper, I’ll do it where all the supplies are and where any surprise poop-tastrophes are easily dealt with, heh.

I guess what I’m saying is that standing changes don’t necessarily cause lack of learning incentive. Most Montessori and RIE babies are put in terry pull on not quite undies from the time they can stand, and are changed in the bathroom from that point on, so the supplies are kept there, because that’s where poop goes, right, my clothie comrade?

I know of one dedicated Montemom who had a cabinet maker build her a changing table in there, so no one would disrespect her baby while he could still only lay down. Changing is a discrete thing. If one were changing an adult, privacy is an absolute given! Poor babies are typically just lain anydamnwhere. Not so in any respectful parenting paradigm.

It’s not the fact that a standing baby is being asked to do what he or she can to help you, that’s causing lack of incentive, if anything, the fact that, “come on. We go where this goes, to deal with these 2 things,” is learned just as a matter of course, from the time they can stand up, or before, if you’re buddies with someone who makes cabinets, I guess, actually does the opposite.

Let’s be honest.

“It’s okay for everyone in the famdamly to be around you when you’re vulnerable, less capable of helping, although not completely incapable, as a tiny baby, when you need to lie down, and when you get older, it’s okay for people bigger than you to render you artificially immobile, and helpless,” is a pretty massive, and, “might makes right,” downside.

Even babies a few months old, and if I hadn’t seen it I wouldn’t have believed it, but they can help you lift their hips. You just have to wait for them to control their bodies. One of the people Magda trained, was changing a baby about 3ish months old.

She explained everything she was going, like one would with an adult patient, out of respect, then she said, “Can you help me lift,” and waited.

It took a bit of time, but that teeny little baby helped her lift his hips.

Look, it’s not the developmentally appropriate change that’s slowing things down, if anything, it’s the lack of feedback that comes from sposies, the poor kids not feeling anything.

Being that you’ll get that with any sposie, if you’re clothphobic, dear parent, and not Cottontail specifically, please, at least let your capable baby do for himself or herself!

So wide crotch pull-ups? Amazed they’re not a thing!!!

Oh, for sure. And that goes for the absorbency and other stuff too. Those things don’t *necessarily *de-incentivize training, but if they do it for some significant subset of kids, it’s a win for the diaper company, right? Well, maybe. It also has to be enough to justify the shelf space for yet another kind of diaper. I think retailers pretty much hate this sort of product differentiation.

Yeah, there is sort of a double standard when it comes to privacy. I’ll admit to being a little on the fence about it in theory, but in practice I was one of those who always changed my kids’ diapers in private. My reasons just happened to be selfilsh: it seemed easier and more sanitary. Even when out and about, I’d set myself up to change diapers in the car, and would always go back to the car to do it. Those Koala Care changing stations in restrooms… Ew. Maybe they’ll be self-cleaning at some point. Until then, who knows what’s been left on them for the next poor kid? (Not a question I ever felt inclined to answer!)

The one thing I will give sposies credit for, is, because they’re so thin, they’re better for hip development than cloth diapers. There are less chemically laden, less absorbent sposies, designed to be changed more often, out there, but I don’t know if they’re designed for developmentally appropriate changes of those past the bump on a long phase.

There are a lot of different ways to be cognizant about this. The merits of Elimination Communication are that the baby doesn’t loose the feeling of the need to go, and the correct response to a missed pottytunity is, "Oops, I’m sorry. I wasn’t paying attention. It’s my fault. The child also comes to view mom and dad and other caretakers as helpers, instead of people who drag them off to somewhere they don’t want to be, to give them something that the chid doesn’t want to give.

Potty pauses will, most likely, be initiated! Don’t flip out! You’re Dumbledore in this situation. Lose your cool, and the learner gets hurt! Strange Potty Syndrome can still happen, in which case, some parents offer a diaper to use, or a kiddie potty the learner knows. Another downside is, in predominantly E.C.ing cultures, mom, dad, or some agreeable caretaker, is present all the time, which isn’t the best thing for western parents. Also, if your baby needs to go while in the cars seat, can you say butt pain? Your kid will need your help longer, but only because you started so soon.

One of the merits of waiting, is that there is such a thing as holding it too long, and if you wait, kiddo doesn’t do that. Also, kids can’t do trouser buttons until 3 to 4.5 years old.

The RIE stance on training is simply, “Don’t.”

That doesn’t mean don’t make a potty available, or ignore interest. It means don’t push. Standing changes, in the bathroom, are required for all standing kids. People are afraid RIE kids learn really late, and while some do, others don’t.

Montessori is less pushy and mean than most methods, but there’s still a bit of, “Because I said so,” in it.

It’s worded nicely, like, “I hear no. You’re not ready. I’ll come back in 3 minutes, and it’ll be time to try.”

Did you catch the point of contention?

The thing I do commend, is, it’s like, “Well, of course I change in there. It’s where my graab bar is. Oh, hey, what’s this thing? Oh, there’s a hole. Interesting! You sit on it? Why? Can I try? Oh, scootch these down? Can do!”

If people who understand how awesome standing changes are for babies weren’t looking for a sposie built for it, there wouldn’t be a market, but the absorbency fights us, even if the rest of the design is awesome.